For over two decades, tennis has been more than just a sport for us. It's been a journey. From our foundational years to competing at the Division 1 level and further to coaching championship-winning teams and dedicated juniors, tennis has opened doors. It has granted us access to worlds often associated with "country club" or "luxury" sports, allowing us to observe and experience communities living lives of perceived high quality.
Through these experiences, we've gained a profound understanding: true luxury isn't found in expensive bags or flashy cars. Those are merely items. Real luxury is a state of being and a commitment to quality in every facet of life.
Luxury is cultivating a strong, healthy body – the ultimate vessel for experiencing the world. Luxury is the deep appreciation for the quality of your clothes, the nourishment of your food, and, most importantly, the caliber and character of the people you surround yourself with.
Unlike many social clubs, we take the concept of luxury extremely seriously, and we embed it into everything we do:
When we coach, we're not just going through motions. We are dedicated to imparting real skills, deep knowledge, and a genuine understanding of the game, empowering you to play with confidence and finesse.
Whether it's a strategic think tank or a business meeting, our focus is on high productivity, exceeding ambitious goals, and surpassing key performance indicators (KPIs). Excellence is our standard.
When we host events or gatherings, we accept nothing less than the highest quality in food, service, and atmosphere. Every detail is curated to elevate your experience.
This is what we believe constitutes authentic luxury. It's tangible, it's earned, and it enhances every aspect of your life.
Indulge in the ultimate form of self-care through the invigorating sport of tennis. Our club offers access to premium coaching and playing opportunities designed to enhance your physical and mental well-being.
Discover curated insights into the world of high fashion and design, personally selected by our co-founder Norian. Elevate your personal style and appreciate the art of exceptional craftsmanship.
Stay informed with curated updates on the latest technology and insightful business news, shared by our co-founder Amir. Expand your horizons and engage in stimulating conversations.
Immerse yourself in a calendar of exclusive events, from private wine tastings and professional photoshoots to strategic business meetings and social media optimization workshops. We curate moments that enrich your life.
Nori is more than just tennis. It's a comprehensive luxury lifestyle experience.
Elevate your game with expert instruction from former Division 1 collegiate and professional coaches.
Savor fine wines, rich desserts and engage in sophisticated conversation at private, member-only events.
Connect with industry leaders and foster collaborations in an inspiring environment.
Enhance your professional image with expertly guided photoshoots for your social media presence.
Gain insights and practical tips to optimize your digital footprint and online influence.
Build valuable connections and enjoy refined social gatherings with a discerning community.
Become a founding member of Nori and gain priority access to our launch, exclusive membership benefits, and a curated world of experiences. Your journey to a more connected and luxurious life starts here.
Cofounder and Head Coach Nori brings a discerning eye for quality fashion and style. His "Fashion is Luxury" insights will showcase exceptional brands and products, adding a touch of elegance and sophistication to your lifestyle.
Cofounder Amir and assistant coach is passionate about the intersection of technology and progress. His "Knowledge is Luxury" segment will keep you informed on the latest innovations and relevant industry news, recognizing that insight fuels true success.